Strategy Meets Finance

The 3 Phases Every Failing Business Goes Through (And How to Escape) | Ep 222

Steve Coughran Episode 222

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0:00 | 16:10

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Most businesses don’t fail overnight. They go through the same three phases, and most owners don’t realize what’s happening until it’s too late.

It starts with a strategy that quietly stops working, then margins get squeezed, and eventually cash runs out. Steve breaks down these three phases and shows how to spot them early so you can fix the real problem before your business gets stuck in a place that’s hard to recover from.

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